More American families are cutting grocery costs by combining digital coupons, rewards programs, and mobile apps. With a few smart habits, stores like Kroger, Publix, and H-E-B can help shoppers save serious money every month without changing their lifestyle dramatically.

Add Yahoo as a preferred source to see more of our stories on Google. Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money.

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